Branded with ' ear Me' at the tongue and ' ot for Resale' along the midsole, the shoes play on resellers purchasing and not wearing their sneakers to preserve the resale value. Jordan combats that notion by labeling the shoes with reminders to enjoy them, even going as far as to say ' rease Please' just above the perforated toebox. In conclusion, ' o L' ' is printed on the insoles of the shoes whole ' o Photos' mark the heel.